What is Clean Beauty?
To us, it is most important to be of assistance to you and help you learn what exactly you are smearing, tapping and patting onto your skin. Clean products are those that do not harm us or the environment. In other words: they are vegan, do without harmful ingredients such as alcohols, parabens, silicones, chemicalsunscreens, fragrances, dyes, etc. and are primarily good for our skin.
To find out what these are without falling for false marketing promises, you must first learn to read the ingredient lists. That's not so easy with all the chemical jargon– and this is where we offer our assistance and know how. Some of the chemicals we do not approve of: Perfume, parabens, phthalates, SLS, SLES, formaldehyde, mineral oil, lead or alcohols are evil - for us, for the environment, for everyone.